Festival

I was commissioned to create different media expressions for a festival of my choice, in my case ”Mysteryland”. namely, a newspaper, an app prototype, a wordmark, and a visual identity based on experiments.

Experiments

To create the visual style, I did several experiments with a lot of diversity. The experiments were made with many different types of material.

Style

After making the experiments, I chose a few to experiment with designing a visual style, I ended up choosing the right one.

Cover

After a lot of experimentation, this became the final visual style applied to the cover, I finally chose this visual style because I thought it best suited the brand value of the festival (adventurous).

Wordmark

This is the wordmark I designed, I chose a glitch style because a glitch stands for creating unusual adventures which I thought fit well with the brand value (adventurous).

Newspaper

This has become the final newspaper; I was able to express a lot of my creativity here, it was a very educational process because I made everything based on the brand value (adventurous).

App Prototype

This became the final app prototype, again I applied the visual style. I made sure that the app prototype is clear and conveniently clickable, but also fits the brand value (adventurous).

Reflection

This was a very educational project! It was very instructive to create a newspaper and an app prototype that should have the same visual style.

I learned a lot about how to design your own visual style and I learned a lot about the different phases of designing something.